Data Overview Report

The State Of Digitized Selling

Stop Testing The Waters And Get Immersed

April 5th, 2021
Mary Shea, PhD, null
Mary Shea, PhD
Meredith Cain, null
Meredith Cain
With contributors:
Steven Casey , Joe Cicman , Caroline Robertson , Jennifer Zhang , Kara Hartig

Today’s B2B marketing and sales leaders face a mounting predicament: ensuring that their sellers meet and exceed sales targets while fulfilling the expectations of increasingly digitally oriented buyers. The solution lies in aligning sales strategies with current and next-gen buying motions. This report details what evolving business buyers want along their path to purchase, where B2B firms are on their journey to delivering that experience, and how digitally immersive selling benefits everyone.

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