The State Of European Consumers’ Environmental Expectations And Attitudes

It is no secret that European consumers are increasingly concerned about the environmental impact of their consumption. However, organizations are falling short of European consumers’ expectations around environmental sustainability, and they are failing to build consumer trust in their claims. Brands must do more to build consumer trust and lower the barriers that prevent consumers from acting according to their values. Read this report to get insights on how you can best serve these demanding but conflicted European consumers.