Data Snapshot

The State Of European TV Ownership

Joost van Kruijsdijk
Jul 26, 2007  

Summary

One-third of EU consumers bought a new TV in the past 2 years but only 11% of most recent TVs purchased are flat panel. Recently the uptake of flat panel TVs has increased in Europe: 42% of TV¿s bought in the past 6 months are flat. Flat panel TV owners are more likley than other TV owners to use their TV for home entertainment.

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