Data Overview Report

The State Of Marketing Talent In Asia Pacific In 2022

Use Four Key Levers To Retain Your Marketing Talent

September 1st, 2022
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Yapei Zhang , Janis Teo , Rachel Birrell

The “Great Resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is also happening in Asia Pacific (APAC), so addressing the marketing talent gap is one of marketing leaders’ top priorities for 2022. This report details the key talent-related challenges that marketers face in 2022 in the region. It also explains the four levers they can pull to attract and retain talent in a competitive market.

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