Trends Report

The State Of Midmarket IT Budgets In India

CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement

October 18th, 2013
Manish Bahl, null
Manish Bahl
With contributors:
Dane Anderson , Abhinav Dhruwa


Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations, fast-changing business dynamics, and growing competition are the key challenges that Indian midmarket organizations face today. The success of CIOs at these companies now depends less on reducing IT operational costs and more on leveraging business technology to connect with customers and generate growth. To meet this higher calling, Indian midmarket CIOs are increasingly focusing on analytics, cloud computing, mobility, big data, and converged infrastructure — but they still need to define clearer business objectives to extract complete value from their investments in disruptive technologies.

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