Trends Report

The State Of Mobile Banking In Europe: 2011

Mobile Banking Is Finally Taking Off

April 12th, 2011
With contributors:
Thomas Husson , Benjamin Ensor , Emmett Higdon , Beth Hoffman

Summary

Most European banks have invested in mobile banking over the past few years, and consumers are finally starting to use it. Adoption has grown tremendously but is still far from mainstream acceptance. Consumer adoption of smartphones and increasing use of the mobile Web will drive further sustained growth of casual, informational use of mobile banking — to check balances, review transactions, and receive alerts. To capitalize on growing interest in mobile banking, eBusiness and channel strategy professionals must improve mobile customer experiences and make the most of the channel's unique attributes if mobile banking is to become a critical part of how a majority of Europeans manage their bank accounts.

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