The State Of Mobile Commerce Apps

At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and deal-of-the-day tools to engaging, interactive platforms that immerse the consumer deep into the brand experience. eBusiness leaders responsible for mCommerce are in the spotlight. The board and CEO have high expectations for mobile, and a new set of success metrics has emerged to measure adoption, customer experience, and cross-channel revenue growth. Although the consumer appetite for mCommerce apps is healthy, eBusiness professionals must stay ahead of their customers' technology adoption curve to ensure that the mobile app experience is not only relevant but is innovative, enforces the brand, and, above all, supports consumers' needs.