Trends Report

The State Of Mobile Insurance, 2015

July 21st, 2015
With contributors:
Ellen Carney , Julie Ask , Aurelie L'Hostis , Zhi-Ying Barry , Benjamin Ensor , Alex Causey , Audrey Blumstein , Laura Glazer

Summary

Six years after the appearance of the first insurance apps, eBusiness executives at insurance firms have rolled out a widening range of functionality across mobile platforms. However, much of mobile insurance offering remains in the early stages of mobile maturity. To progress, eBusiness executives must think of mobile as more than just a channel. Mobile can support new types of insurance products and services that rely on context and deliver more frequent customer engagements. This report is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality insurance companies have rolled out, and how to develop their mobile services in the years ahead.

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