Trends Report

The State Of Online Retail In India, 2021

Shopping Online Is Finally Mainstream For Indians, But It Is Still Just The Beginning

March 15th, 2022
Sukriti Dangi, null
Sukriti Dangi
With contributors:


In 2020 and 2021, online retail gained traction in India amid COVID-19 restrictions and lockdowns. This growth is set to continue: Key factors are ease of use and convenience; wider adoption of digital payments; purchases of goods in nonstandard categories (like grocery) online; and an increase in buyers outside of the large metro areas. Overall, we expect the Indian market to grow at a compound annual rate of 19.8% to reach US$85.5 billion by 2025. This report discusses key activities in India’s online retail market and outlines what marketplaces and brands can expect in 2022 and beyond.

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