Summary
In 2020 and 2021, online retail gained traction in India amid COVID-19 restrictions and lockdowns. This growth is set to continue: Key factors are ease of use and convenience; wider adoption of digital payments; purchases of goods in nonstandard categories (like grocery) online; and an increase in buyers outside of the large metro areas. Overall, we expect the Indian market to grow at a compound annual rate of 19.8% to reach US$85.5 billion by 2025. This report discusses key activities in India’s online retail market and outlines what marketplaces and brands can expect in 2022 and beyond.
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