Trends Report

The State Of Online Retail In India, 2021

Shopping Online Is Finally Mainstream For Indians, But It Is Still Just The Beginning

March 15th, 2022
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
Sukriti Dangi, null
Sukriti Dangi
With contributors:
Fiona Swerdlow , Jitender Miglani , Bill Nagel

Summary

In 2020 and 2021, online retail gained traction in India amid COVID-19 restrictions and lockdowns. This growth is set to continue: Key factors are ease of use and convenience; wider adoption of digital payments; purchases of goods in nonstandard categories (like grocery) online; and an increase in buyers outside of the large metro areas. Overall, we expect the Indian market to grow at a compound annual rate of 19.8% to reach US$85.5 billion by 2025. This report discusses key activities in India’s online retail market and outlines what marketplaces and brands can expect in 2022 and beyond.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.