The State Of Online Video Advertising In North America, 2013

In 2008 and 2010, Forrester assessed the state of the online video advertising market in the US and Canada, which was a nascent and fast-growing industry at the time. Today we are again looking at how advertisers are using in-stream video ads in their communication plans as they gain a larger share of marketing budgets. This analysis focuses on high-traffic web publishers and management of video ad inventory, video ad consumption across multiple platforms and devices, ad-to-content ratios, clutter level, and average frequency. Read this report to learn about the state of the online video advertising industry in North America, understand the trends that will drive growth in the next five years, and effectively plan and execute an online video advertising strategy for your brand.