Trends Report

The State Of Programmatic Digital Media Buying, 2017

October 25th, 2017
SM
Samantha Merlivat
With contributors:
Melissa Parrish , Richard Joyce , Miriam Oesterreich , Christine Turley

Summary

This report highlights the key findings from the following: Forrester's Q1 2015 Demand-Side Platform Wave™ Online Survey, Q3 2015 Global Data Management Platform Forrester Wave™ Online Survey, Q2 2017 Global Omnichannel Demand-Side Platform Forrester Wave™ Customer Reference Online Survey, and Q2 2017 Global Data Management Platform Forrester Wave™ Customer Reference Online Survey, with a focus on key challenges and best practices for applications of programmatic digital media buying. Marketers should read this report to understand how your peers are embracing programmatic digital media buying and seeking value beyond media activation. This is an update of a document previously titled, "The State Of Programmatic Digital Media Buying 2015." Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in new ideas and data.

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