Trends Report

The State Of Search Marketing, 2017

Search Is A Digital Workhorse, But Challengers Lie In Wait

January 30th, 2017
With contributors:
Melissa Parrish , Stephanie Liu , Wei-ming Egelman , Christine Turley

Summary

Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of industrywide changes and customer shifts in regards to search. This report analyzes the state of search marketing today and the challenges and opportunities that lie ahead.

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