Forrester’s latest survey of services decision-makers reinforces the point that technology service providers are intrinsic to enterprise success. Technology leaders maximize the value that service providers bring by leaning into outcome-based pricing models. AI, data, and analytics services are now the most common service category, outpacing business applications for the first time. Technology leaders define strategic partnerships by relationship factors over price or even technology expertise. Use the results of this study to benchmark and inform your own partner management practices.