Data Overview Report

The State Of The US Shopper

Landscape: The Digital Store Playbook

September 17th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Taylor Hansen

US consumers have shifted their shopping behaviors due to continued and evolving pandemic pressures, and they bring new expectations for retailers and brands to prioritize. This report provides an overview of the state of US consumer retail attitudes in 2021. Retail and brand executives should use the insights in this report to determine how to implement strategy, services, and technology to meet customers’ changing expectations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.