Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. Technology and data/analytics leaders should understand the state of IDB maturity and use this report as a guide to plan and prioritize investments in IDB capabilities.