Trends Report

The Strategic Messaging Assessment

Evaluate Your Message Management Discipline

June 28th, 2017
With contributors:
Sheryl Pattek , Peter O'Neill , Matthew Camuso , Kara Hartig


Business marketers know that communication can become muddled — affecting customer experience and engagement outcomes — as different stakeholders engage with customers without the connective tissue of a strong messaging platform. This assessment tool will help B2B marketing leaders assess their message management, identify critical gaps, and plan a path to stronger messaging.

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