Linking objectives and key results (OKRs) is a goal-setting and tracking methodology to align teams with goals that matter to the organization. Technology executives can use OKR frameworks to link OKRs to the metrics that matter, build alignment with strategic plans, demonstrate the ability to deliver the business value of technology to their IT organizations, and establish consensus on marketing measurement methods at every stage of the customer lifecycle. Tech executives can use this OKR tool to help measure strategic outcomes and identify how to plan and deliver efforts more effectively across their IT organization.