How well do leading Swedish auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven auto and home insurance brands in Sweden that we analyzed as part of the European Customer Experience Index (CX Index™). We also unveil trends in CX quality and the role that emotion plays in CX. CX professionals at leading auto and home insurance brands in Sweden can use this report to inform their ongoing improvement efforts.