Best Practice Report

The Tech CEO's Guide To Implementing Customer-Focused Innovation Networks

Navi Radjou
 and  two contributors
May 08, 2008

Summary

To win in the emerging partner-rich, user-empowered global IT ecosystem, Forrester believes that tech providers must form customer-focused Innovation Networks (CFINs) in which they co-create innovation value with their corporate clients. But implementing CFINs in a tech firm won't be a walk in the park, as this disruptive business paradigm challenges deeply rooted cultural norms and well-entrenched organizational structures. As old habits die hard, this document details five specific steps that visionary tech vendor CEOs should immediately implement to drive the organizational transformation required to position their firm for CFIN success.

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