Essentials Report

The Tech Executive’s Essential CRM Research

Forrester’s Guide To Navigating Core CRM Technology Research

June 6th, 2023
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy

Summary

Customer relationship management (CRM) is a foundational front-office technology that empowers companies to deliver experiences in line with customer expectations. To succeed with CRM, business and technology leaders must navigate, evaluate, and invest in the right technologies from a vast and complex landscape. This report serves as an overview of the most important reports in our CRM research portfolio.

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