Essentials Report

The Tech Executive’s Essential CRM Research

Forrester’s Guide To Navigating Core CRM Technology Research

April 29th, 2024
With contributors:
Linda Ivy-Rosser , Hannah Murphy , Frank Harris


CRM is a foundational front-office technology that empowers companies to deliver experiences in line with customer expectations. To succeed with CRM, business and technology leaders must navigate, evaluate, and invest in the right technologies from a vast and complex landscape. This report serves as an overview of the most important reports in our CRM research portfolio.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.