Summary
With mobile banking gradually starting to displace online banking for the most frequent interactions like balance checks and simple transfers, the time is right for eBusiness executives to start using mobile banking as an inbound marketing and sales channel. To make use of the full potential of the channel, banking eBusiness and channel strategy executives should go beyond the simple product campaigns, product pages, and calculators that some pioneers have already implemented and start experimenting with time- and location-triggered insurance, savings, and loan offers..
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).