Trends Report

The Top Four Takeaways From SF Design Week 2018

September 18th, 2018
AH
Andrew Hogan
KP
Kelly Price
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg

Summary

The 2018 SF Design Week (in July) provided a window into what top designers are working on and thinking about through 197 presentations, panels, and other activities from Airbnb, Chase, Facebook, Google, IDEO, Kaiser Permanente, Salesforce, UCSF, and many others. This report lays out the four themes Forrester believes mattered most for customer experience (CX) pros and what they mean to companies aiming to design experiences that drive growth.

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