The software industry will continue to grow in 2023 as companies transform to cut costs as well as grow the top line. Despite the healthy overall picture, the software industry will be under pressure from changes in investment capital, pressure on profits, and rising customer scrutiny on purchases due to economic factors. Technology executives must shift strategies to capitalize on new trends — a new era of automation, the rise of industry clouds, and a continued shift toward many-to-many ecosystems — while also managing new risks and ROI pressures.