Trends Report

The Top Software Trends In 2023 And What They Mean For Technology Executives

Cloud And AI Will Drive Software Investment In 2023

February 10th, 2023
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
Himank Joshi, null
Himank Joshi
With contributors:
Linda Ivy-Rosser , Leslie Joseph , Sam Higgins , Dario Maisto , George Lawrie , Emily Pfeiffer , Hannah Murphy

Summary

The software industry will continue to grow in 2023 as companies transform to cut costs as well as grow the top line. Despite the healthy overall picture, the software industry will be under pressure from changes in investment capital, pressure on profits, and rising customer scrutiny on purchases due to economic factors. Technology executives must shift strategies to capitalize on new trends — a new era of automation, the rise of industry clouds, and a continued shift toward many-to-many ecosystems — while also managing new risks and ROI pressures.

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