Trends Report

The Top Technologies For Your Business Technology Agenda, 2016

The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys

May 10th, 2016
With contributors:
Sharyn Leaver , Ryan Trafton , Kara Hartig


Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the business technology to win, serve, and retain customers. This report identifies the top technologies for your business technology agenda, including systems of insight to understand customers and systems of engagement to win, serve, and retain them along every step of their journeys.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.