Enterprises must optimize their delivery strategies to become future fit — adaptive, creative, and resilient. Applications and digital operations are a key part of this plan. Near-term initiatives should include optimal vendor selection, flexible contract terms, and adaptation to DevOps and site reliability engineering (SRE) principles. In the longer term, customers should embrace product-oriented delivery structures, at least for those applications that warrant it. Application outsourcing and management is evolving into a more customer-centric application management and digital operations services (AMDOS) market.