The value of unified communications (UC) increases when users have the reassurance that they can collaborate across the enterprise. For many infrastructure and operations (I&O) professionals who are managing the trend of consumerization of IT, it's easy to assume that little investment is needed to drive user adoption because so many consumers use similar tools today. This report identifies the current state of UC adoption, highlights key concerns I&O teams must address, and identifies six common UC pitfalls to avoid.