Trends Report

The US Treasury Department’s Paycheck Protection Program Offers Agencies A Lifeline

August 7th, 2020

Summary

Forrester analyzed the US Treasury Department’s Paycheck Protection Program (PPP) loan-level data to determine its impact on the agency workforce and to help CMOs and agency executives manage their talent and resource concerns. PPP loans have helped retain thousands of agency jobs and minimized the fallout from decreased marketing budgets through June 2020. Advertising agencies derive the most benefit from PPP loans, illustrating the skew of small to midsize agencies in advertising. CMOs should pay close attention to agencies that took proactive steps to preserve talent, read our advice on restructuring to survive, and schedule an inquiry for further support.

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