Summary
User experience (UX) can be a key differentiator, yet many tech vendors remain engineering or sales driven when it comes to steering product development. Even when executives position UX at a strategic level, the reality is that UX teams experience resistance and their work is often relegated to a tactical level, limiting its benefits. This report explains why UX matters in the B2B tech space and how to start measuring UX ROI. It also highlights best practices to seize the benefits of UX for product competitiveness.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).