Best Practice Report

The UX ROI For B2B Tech Vendors

Embed UX Into Product Development To Accelerate Business Growth And Reduce Costs

December 10th, 2021
Karine Cardona-Smits, null
Karine Cardona-Smits
With contributors:
Martin Gill , Andrew Hogan , Zaklina Ber , Shayna Neuburg


User experience (UX) can be a key differentiator, yet many tech vendors remain engineering or sales driven when it comes to steering product development. Even when executives position UX at a strategic level, the reality is that UX teams experience resistance and their work is often relegated to a tactical level, limiting its benefits. This report explains why UX matters in the B2B tech space and how to start measuring UX ROI. It also highlights best practices to seize the benefits of UX for product competitiveness.

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