Wave Report

The Forrester Wave™: Data Management Platforms, Q2 2017

Marketers Have A Choice: Stay Tactical Or Think Long Term

Susan Bidel,

Samantha Merlivat,

and

Jun 1, 2017

Summary

In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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