APIs are powerful business building blocks, not just a technology. Digital leaders must exploit them to drive business agility and unlock value within, and outside, their firm.
Internal APIs drive efficiency, modularity, and reuse within a firm, speeding time-to-market and cutting the cost of development.
B2B APIs define how you do business with other firms, allowing you to take your services to them as well as consume the services of other partners.
Open APIs lie at the heart of innovation, allowing you to create a platform for co-creation with a community of developers and third parties.