Best Practice Report

Three Habits Increase Adoption Of A New Marketing Mindset

Intermediate Level: Mindset Practices For Marketing Innovation

May 7th, 2019
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Shar VanBoskirk , Stephanie Liu , Melissa Parrish , Caitlin Wall , Diane Lynch


Becoming an innovative marketer requires more than just the CMO and senior marketing leaders adopting a new mindset: They must lead, coach, and prod their entire department. This report describes how to reinvent an organizational mindset by focusing on three key practices: putting customers at the center of all decisions, reinforcing and rewarding new behaviors, and removing barriers to communication and continuous learning.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.