Trends Report

Three Key Strategies For Driving Online Conversion In China

August 15th, 2013
MD
Marty Du
With contributors:
Zia Daniell Wigder , Rita Xia , Andrew Stockwell

Summary

eBusiness professionals expend great energy into driving traffic to their online shops, yet they have difficulty turning those large numbers of user visits into actual sales. A laserlike focus on conversion rates is essential, as poor conversion rates will leave firms in the dust in an increasingly competitive Chinese eBusiness environment. This report will highlight key online conversion challenges in China and outline three important areas eBusiness professionals can focus on to improve online conversion in China.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.