Trends Report

Three Key Strategies For Driving Online Conversion In China

August 15th, 2013
Marty Du, null
Marty Du
With contributors:
Zia Daniell Wigder , Rita Xia , Andrew Stockwell


eBusiness professionals expend great energy into driving traffic to their online shops, yet they have difficulty turning those large numbers of user visits into actual sales. A laserlike focus on conversion rates is essential, as poor conversion rates will leave firms in the dust in an increasingly competitive Chinese eBusiness environment. This report will highlight key online conversion challenges in China and outline three important areas eBusiness professionals can focus on to improve online conversion in China.

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