Trends Report

Three Waypoints On The Journey To B2B Marketing Transformation

August 30th, 2018
MC
Matthew Camuso
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

To engage the new business consumer, savvy B2B marketing leaders leverage their lifetime revenue marketing (LRM) initiative to drive the extraordinary change in marketing practice. Concurrent assimilation of new tactics, processes, and automation will tax just about every marketing team. Transformation is necessary, but the organizational stress — if not properly managed — will put many LRM projects at risk. This report, and its companion tool, will help you develop your road map to operationalize marketing transformation.

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