Best Practice Report

Three Ways Marketers Can Use Content Intelligence To Drive Business Outcomes

Look To Generate Clear Business Value Through Assistance For Creators, Better Content Analysis, And More Effective Response Copy

January 4th, 2021
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

Over the past five years, content intelligence — the use of AI and machine learning (ML) to uncover content’s inherent qualities — has matured into a real driver of business value. Three major use cases now support marketers: analysis of a content strategy, assistance for content creators and distributors, and content performance optimization. These capabilities are now embedded in dozens of technology solutions. B2C marketers should read this report to learn how they can use these three applications for content intelligence and the solutions that support them.

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