Case Study

TIBCO: Implementing a Marketing Technology Roadmap to Drive Results

January 1st, 2018

Summary

B2B organizations face many challenges related to prioritizing, selecting and integrating marketing technologies. A technology roadmap outlines a plan for building infrastructure on the basis of an organization’s objectives. TIBCO applied the Aligned Technology Roadmap to develop a roadmap to support the company’s new go-to-market strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.