Forecast Report

TikTok Excels In The Age Of Short Videos

ForecastView Document

July 3rd, 2019
With contributors:
Xiaofeng Wang , Reineke Reitsma , Sanjeev Kumar

Summary

TikTok is the world's leading platform for short-form mobile videos, but if you're older than 35, there's a good chance you're unaware of the global TikTok revolution. TikTok and short video apps in general are changing how consumers — especially younger ones — perceive and consume social media. In this report we share our insights about TikTok's growth, short video consumption in Asia Pacific, and how it will shape the future of social media.

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