Trends Report

Build An Adaptable Organization Structure To Accelerate Digital Business

September 3rd, 2019
Jacob Morgan, null
Jacob Morgan


An effective organizational structure reinforces four digital business imperatives: digital experiences, digital operations, digital ecosystems, and digital innovation. To drive pace at scale and accelerate digital growth, digital teams should be federated, not centralized or distributed. Distribute strategy, governance, and execution responsibilities among central and local teams. A flexible organizational structure promotes digital growth.

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