Trends Report

Digital Experience FAQ: Do I Need To Move To Headless Commerce?

July 20th, 2020


This research helps answer two of the most common questions we get from our eBusiness clients: 1) What is headless commerce? 2) How do I know if so-called headless solutions are a good fit for my business? Companies that take a headless approach to commerce (and even CMS) gain the agility to keep up with customer expectations, put their own unique touches on front-end experiences, and even expand into new channels and markets. Before taking the leap, know that in many ways, headless is “for mature audiences only.” Your digital maturity should inform which solution is the best fit. DX competencies will determine the best time to make the leap to headless. Read our report on The New Commerce Revolution and book an inquiry for further help.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.