Trends Report

Drive Revenue Growth With New Digital Products

August 4th, 2020
Nigel Fenwick, null
Nigel Fenwick


Not all “digital products” actually drive new sources of revenue. Digital leaders tasked with driving revenue growth can turn to services partners for help. Digitally advanced firms typically grow at a faster rate than less advanced counterparts. They are much more likely to develop new revenue-generating digital products, ranging from new data businesses to new platform businesses and sensor-enhanced physical products. Many service providers claim to deliver digital products, but very few have the full range of services that a firm needs to successfully launch a new digital product from scratch. Read The Forrester Wave™: Digital Product Development Services, Q2 2020, and schedule an inquiry for help in choosing a partner.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.