Report

Collection: How The COVID-19 Pandemic Affects US Consumer Readiness For Innovation

October 12th, 2020
With Contributors:
and Lexie Lawhon

Summary

CMOs need to understand the shifts in consumer energy through 2020 as they embark on business recovery. Forrester’s Consumer Energy Index measures precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for innovation.

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