Trends Report

Use Brand-Based Messaging To Highlight The Value You Can Deliver For Consumers Right Now

November 18th, 2020
Jim Nail, null
Jim Nail
David Novitzky, null
David Novitzky
With contributors:
Emily Collins , Chahiti Asarpota


B2C marketers must reevaluate how they communicate their brand’s value to consumers. The COVID-19 pandemic has upended consumers’ priorities. Brands must shift accordingly to remain relevant to buyers in this new world. Brand-based messages that portray adaptation, a sense of normalcy, or a lighthearted tone can help consumers see your brand in a new light. For more in-depth help with your messaging strategy, set up an inquiry.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.