Trends Report

Organizations That Champion Female Sellers Enjoy Higher Growth

January 26th, 2021
With contributors:
Katy Tynan , Matthew Flug , Jennifer Zhang , Caroline Robertson


Profits can be close to 50% higher when women are well represented in upper management. But only one-third of B2B sellers identify as women. Female sellers excel in competencies that align with the expectations of modern B2B buyers. Businesses that don’t seek out and support female sellers risk losing talent and customers to competitors who do. To recruit and retain top-tier sales talent, companies must revamp job descriptions with gender-neutral language and ensure female sellers have clear paths to leadership positions. Learn more about the benefits female sales pros bring to their organizations by requesting an inquiry; reading our research on gender-related confidence issues, leadership styles, and pay gaps; or catching up with Mary on LinkedIn or Twitter.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.