Predictions Report

Top European Consumer Mobile Predictions For 2009

January 9th, 2009
With contributors:
Thomas Husson , Julie Ask , Ian Fogg , Michelle de Lussanet , Laura Wiramihardja

Summary

The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the hardest hit will be the handset manufacturers as handset replacement cycles lengthen. During the inevitable cost cutting, operators' biggest investments — network upgrades — will be delayed, as 2009 promises to be the toughest year so far for the European consumer mobile industry.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.