Top Five Business Challenges For European Usability Vendors

European usability vendors are benefiting from high demand for their services around the globe. But with prosperity come challenges. To keep up with growing market demand while delivering quality results, vendors need to overcome five main business challenges: 1) recruiting and training the right professionals; 2) educating clients on the value of usability lab testing; 3) improving their multination usability testing offer; 4) proving that cheaper is not always better; and 5) distinguishing from a fragmented field of usability. To overcome these challenges, usability vendors should differentiate themselves by retaining top talent, proving the value of their work, and developing global testing capabilities.