Best Practice Report

Top Research For Marketers: The Impact Of Privacy

January 7th, 2019
With contributors:

Summary

Privacy regulations such as the General Data Protection Regulation (GDPR) are changing companies' approaches to privacy and technology vendors' approaches to marketing and analytics. This report highlights research that Forrester has recently published for marketing and customer insights professionals to help CMOs stay abreast of three changing landscapes: privacy, analytics, and technology.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.