Best Practice Report

Top Research For Marketers: The Impact Of Privacy

Mary Pilecki
 and  eight contributors
Jan 07, 2019

Summary

Privacy regulations such as the General Data Protection Regulation (GDPR) are changing companies' approaches to privacy and technology vendors' approaches to marketing and analytics. This report highlights research that Forrester has recently published for marketing and customer insights professionals to help CMOs stay abreast of three changing landscapes: privacy, analytics, and technology.

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