Predictions Report

Top Social Computing Predictions For 2010

Social Computing Gains Credibility And Accountability

December 18th, 2009
With contributors:
Nate Elliott , Augie Ray , Emily Bowen , Josh Bernoff , Sean Corcoran

Summary

In 2009, the majority of interactive marketers tested Social Computing tactics, ranging from Facebook pages to blogs and communities. In 2010, marketers will move out of test phase and treat Social Computing as a mature channel, setting budgets and establishing formal listening and measurement plans. This maturation will push the value of Social Computing and its insights deep into company departments beyond marketing, setting up organizations to fully embrace Social Computing and becoming more transparent and interactive with consumers. As Social Computing matures, both marketers and vendors will feel pressure to not only prove its profitability but also ensure consumer privacy.

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