Essentials Report

Topic Overview: Consumer Product Strategy In A Down Economy

Michelle de Lussanet
 and  two contributors
Nov 18, 2008

Summary

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

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