Essentials Report

Topic Overview: Web 2.0

April 10th, 2007
G. Oliver Young
With contributors:
Heidi Shey , Erica Driver , Rob Koplowitz , John Rymer , Ellen Daley


Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising Web 2.0 are evolutionary, but the convergence of these technologies is resulting in revolutionary changes in consumer behavior, business efficiency, and the technology sector. Forrester's Web 2.0 research looks at these trends on several different levels: the enabling technologies, the core applications, and the resulting behavioral shifts. Key research areas include rich Internet applications, dynamic applications, Ajax, blogs, wikis, social networks, the Information Workplace, and Social Computing.

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