Case Study

TOYO TIRES Hits The Streets With Tire As A Service

One Company’s Vision For Transforming Its Business By Offering Tires As A Service

April 1st, 2022
Achim Granzen, null
Achim Granzen
With contributors:
Frederic Giron , Bernhard Schaffrik , Nancy Lin , Bill Nagel

Summary

When TOYO TIRES wanted to understand how its business needed to evolve to stay relevant, the firm realized that it had to adopt market-leading business models to make the organization more adaptive, creative, and resilient. In 2020, TOYO embarked on its path to becoming a digital business innovator, in close collaboration with strategic partner Tata Consultancy Services (TCS). This report shows how TOYO developed digital capabilities to create value-added services and pioneer the tire-as-a-service business model.

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